During the early 70s, in the wealthy commuter backwater of West Byfleet in Surrey, a small but rather remarkable experiment took place. In the potting shed of a house called Firkins, a teenager named Simon Beer, using bits of radios and pieces of pink and green cardboard, built a series of electrical meters for measuring public opinion. His concept – users of his meters would turn a dial to indicate how happy or unhappy they were with any political proposal – was strange and ambitious enough. And it worked. Yet what was even more jolting was his intended market: not Britain, but Chile.
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